A report by Forrester Research
The retail sector is going through a dramatic transformation. Rather than just selling products, leading retailers are expected to deliver services and experiences. Interactive and ongoing customer engagement during the presale and post-sale stages are the new benchmark to match. 5G promises to support this transformation at several layers — in addition to enhancing supply-chain and back-office operations.
This report highlights potential 5G use cases in retail and provides advice on how retail CIOs can explore the potential of 5G.
• 5G-enabled augmented, mixed, and virtual reality alters brand-consumer interaction: Enhanced mobile broadband provides the basis for virtual and remote sales support. Consumers will get better product information during the pre- and post-sale stages.