A report by Forrester Research

The retail sector is going through a dramatic transformation. Rather than just selling products, leading retailers are expected to deliver services and experiences. Interactive and ongoing customer engagement during the presale and post-sale stages are the new benchmark to match. 5G promises to support this transformation at several layers — in addition to enhancing supply-chain and back-office operations.

This report highlights potential 5G use cases in retail and provides advice on how retail CIOs can explore the potential of 5G.

Key Takeaways
• 5G-enabled augmented, mixed, and virtual reality alters brand-consumer interaction: Enhanced mobile broadband provides the basis for virtual and remote sales support. Consumers will get better product information during the pre- and post-sale stages.

• 5G-enabled IoT Services will drive supply-chain optimization: Massive machine-type communications connect myriads of Internet of Things (IoT) sensors for track-and-trace solutions. In turn, this boosts retail supply-chain transparency and efficiency.

• 5G enables many other technologies in the retail sector: As an enabling technology, 5G boosts the possibilities for big-data-generated customer insights, virtual and augmented reality (VR and AR) services, smart screens, and mobile cloud services.